How can you be(come) an ethical consumer? Willful ignorance in the marketplace and psychological barriers to ethical consumption

In cooperation with the Faculty of Economics and Business

23jan2018 17.00 - 18.30


A growing number of organizations supply information about the negative social or environmental consequences of everyday consumption and investment decisions. How can we take these into account when making our choices of what to consume?

These days, we are in a situation where the main barrier to ethical consumption is not a lack of available information: a simple Google search will give you all information you need to ‘buy ethically’. The problem we are facing, then, is a lack of demand for it.

As consumers (and voters), we often look the other way when it comes to the consequences of our choices, and fail to engage with inconvenient information. Where does this behavior come from? And what are some of the psychological and behavioral barriers to ethical consumption? And most importantly: how can you overcome them?

About the speaker

Joël van der Weele is assistant professor position at the University of Amsterdam at the Center for Research in Experimental Economics and political Decision making (CREED). His research varies on diverse issues in psychology and economics. He was recently awarded a Vidi grant from NWO, the Netherlands Organisation for Scientific Research.


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Gepubliceerd door  Spui25