The 25 most important years in Dutch history. Boom Chicago and the comedy revolution

In cooperation with American Book Center

01nov2018 17:00 - 18:30


The quarter century that has elapsed since Boom Chicago brought improvisation comedy to Amsterdam has seen many pivot points both for Dutch society and the development of comedic and satiristic views on it.

In 1993, Boom Chicago introduced improvisation comedy to a mainstream Dutch audience. From the first edition of Lowlands to the fifteenth (and last?) Elfstedentocht; from the opening of Villa Volta at the Efteling to the opening of the Polderbaan runway at Schiphol; and from the first year of Big Brother to the year Facebook defeated onze eigen Hyves – these moments have defined the Netherlands. Since then, the ensemble has become an Amsterdam institution, and a launchpad for many American comedians. 

These past 25 years were not only important to Holland, but also to comedy and to what has become a true comedy revolution. Where does the power of humor come from? To what extent can a humorist approach facilitate the access to US, Dutch or any other culture? Join us for an insightful discussion on the power of humor, featuring the most hilarious stories of Boom Chicago's alumni.

About the speakers

Pep Rosenfeld is Boom Chicago's Director of Creative Content and does it all: high level event host & facilitator, writer, stand-up comedian, public speaker, coach, and developer of innovative corporate programs. Pep hosts events like TEDx Amsterdam, The Next Web Conference, and the Spin Awards.

Andrew Moskos is Boom Chicago's artistic director and director of political productions. Together with Pep Rosenfeld, he creates and facilitates high level business programs for fortune 500 companies, focused on implementing a strategy by using humor and to develop innovative and creative mindsets within the organization. Andrew is a big promoter of his beloved Amsterdam and has founded the Amsterdam Tourist Support Foundation.

Madelijn Strick (moderator) studies the use of humor, earning her PhD at the Radboud University, Nijmegen, with a dissertation on the implicit influences of humorous advertising on brand choice, earning her the Dutch social psychology organisation’s ‘best dissertation’ award. She teaches courses on behaviour regulation and social influence at Utrecht University and currently researches the applications of humor in politics.


You can sign up for this program for free. If you subscribe for the program we count on your presence. If you are unable to attend, please let us know via | T: +31 (0)20 525 8142.